Turn Your Cookie Skills Into Structured, Consistent Income!
Join the Cookie Cash Challenge and learn exactly how to price, plan, and presell your cookies for real profit in just 3 days.
Join for $67 | Live Online March 17–19
- Learn how to confidently price your cookies for real profit
- Create profitable presales that don’t leave you exhausted
- Build a calm, sustainable structure that fits your real life
The next level isn’t better piping. It’s the right structure.
Cookie Cash Challenge is a 3-day live training where you’ll learn exactly how to turn your cookies into consistent income.
LIVE online | March 17-19, 2026
The next level isn’t better piping. It’s the right structure.
Cookie Cash Challenge is a 3-day live training where you’ll learn exactly how to turn your cookies into consistent income.
LIVE online | March 17-19, 2026
Learn to build a cottage bakery the right way.
Inside the challenge you’ll learn how to set up your business properly, run presales that pay before you bake, define capacity so your growth stays sustainable, and how to get unstuck–so you can build a business that actually pays.
It’s not about decorating better.
It’s about starting smarter.
This is where hobby energy ends and bakery ownership begins.
What We’ll Cover in 3 Days
DAY 1: Build It Right—Pricing & Profit Clarity
How to calculate your ingredient costs, time, and margins so you stop undercharging, and build for real profit.
DAY 2: Presales, Planning & Biz Practices That Pay
How to structure holiday and event presales so you aren’t scrambling at the last minute.
DAY 3: Marketing & Sustainable Growth
How to attract paying customers beyond friends and family without feeling salesy.
To the baker who knows she’s capable of more,
You may not realize it yet, but you’re standing at a decision point.
Not a hobby crossroads.
A business one.
Right now, more than ever, women are choosing to build income from home. To create flexibility. To be present. To stop waiting for permission.
And here’s what you already know.
Life is short.
Celebrations matter.
Details matter.
And people are willing to invest in the moments that matter most to them.
They will pay for quality.
They will pay for meaning.
They will pay for beautiful, intentional work.
Which means this is not “just cookies.”
This is opportunity.
You are in the position to turn skill into income.
Creativity into structure.
Flour and sugar into something sustainable.
The question is not whether the demand exists.
The question is whether you are ready to build intentionally.
It’s Your time to Shine
Join me for the 3-Day Cookie Cash Challenge and learn how to transform your talent into intentional, profitable sales.
We’ll focus on planning strategically, pricing confidently, and successfully marketing beyond friends and family, so your creativity supports real income.
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Join this 3-day challenge and you could win one of these sweet gifts in our $5k Prize Package!
I’m so excited to help you start your own cookie venture that I’m giving away some amazing prizes, and you’re automatically entered to win when you join the Cookie Cash Challenge!
Here’s what’s on the table:
- Apple iPad
- Apple AirPods
- $100 in Amazon Gift Cards
- Scholarship to Doughmaker’s Business Academy
- Tickets to Future Lolly’s Events
With the Cookie Cash Challenge, you’re not just learning about the cookie business.
You’re writing the recipe for your own
To celebrate you stepping into this, I’m giving away a few intentional “Sweet Life” bonuses.
When you join the Cookie Cash Challenge, you’re automatically entered to win. (Because building your business should feel rewarding from day one.)
Here’s what’s on the table:
- Apple iPad Air
- Premium Cookie Cutter Bundle
- $200 in Amazon Gift Cards
- Scholarship to Doughmaker’s Business Academy
- Ticket to Lolly’s Fall Cookie Bakeaway Retreat
With the Cookie Cash Challenge, you’re not just learning how to sell cookies.
You’re building the foundation for a business that pays you back AND supports your
Now it's your turn.
Build Something Sweeter Than a Hobby.
Lauren Anderson
Cookie Business Strategist. Bakery Owner. Founder of Lolly’s Home Kitchen.
What began as a stay-at-home mom selling decorated sugar cookies turned into a structured, profitable cookie business that now supports my family of five.
I did not stumble into it.
I built it.
Over the years, I have:
- Refined dough and icing recipes that hold up under real production
- Designed custom sets that command premium pricing
- Run presales that sell out before a single cookie is baked
- Built backend systems that support consistent income
- Helped hundreds of bakers move from hobby-level to business owner
See what other Cookie Enthusiasts are saying about Lauren, Cookie Camp, and Lolly’s Home Kitchen…
I had no idea cookies could do so much
When I picked up that first piping bag and squeezed some icing onto my first cookie, I was just looking for a creative outlet to rescue me from the rut I’d been in.
I had no idea that I was building a new life for myself and my family from scratch, one cookie at a time.
As I started sharing my delicious new hobby with my loved ones, people started asking to pay me to make cookies for their family gatherings. One thing led to another, and soon I had a thriving cookie business on my hands.
I was getting paid to do something I loved… bringing in some extra money to pay for dinners out, the good jackets for the kids, and even family vacations…
and the best part was, I didn’t have to sacrifice my family time to do it!
Now I’m at the forefront of the sweetest movement…
Every day, people just like us are building deliciously life-changing businesses
building income through intentional creativity
designing work that holds both meaning and margin
applying their gifts strategically, not casually
opening doors through ownership and structure
This is my life story.
This is the story thousands of my students have baked up for themselves.
And now, I want YOU to have your own piece of the amazing “Cookier” life.
That’s why I’m so excited to invite you to…
This 3-day live challenge gives you the business foundations required to build a cookie business that actually works… including if you’re just starting or ready to grow on-purpose.
In 3 focused days, you will learn:
-
How to set up your cookie business correctly from the beginning
So you understand exactly what you need, how to do it, and avoid costly missteps later. -
The essential marketing systems that remove the “yuck” factor
So you stop feeling awkward about selling and start focusing on the right activities that actually generate orders. -
A clear, repeatable path to profit
So you know how your offers, pricing, and capacity work together to create consistent income. -
A presale model that generates cash before you bake
So you fund production intentionally instead of hoping orders come in. -
A structured approach to pricing and positioning
So you attract buyers who value quality and expect to pay for it.
I’m taking you back to basics with a free ticket to Cookie Camp, my hugely popular introduction to cookie decorating. You’ll get step-by-step instructions using my time-tested and fool-proof recipes that have been used and loved by thousands of new Cookiers just like you! (A $397 GIFT when you take the Challenge!)
By the end of our time together, you’ll have a clear vision, a structured plan, and defined next steps to begin generating real cookie sales.
No guessing.
No scrambling.
Just direction and execution.
But Lauren, What if I’m New to Cookies?
First of all, if you’re new to cookies then I want to be the one to welcome you into the amazing cookie family!
The truth is, we all started somewhere. Some got in it for the cookies, some got in it for the business… but we’re all in it for the good stuff!
This challenge is ideal for anyone who wants to start a home-based business making and selling custom decorated cookies.
Don’t worry if you feel like this cookie business idea is half-baked. I will give you what you need. I will give you the tools, insights, and strategies for success. And I’m also including my award-winning course, Cookie Camp, for anyone who wants a crash course in making cookies.
With Cookie Camp, you’ll have access to all of my time-tested recipes for the perfect sugar cookie and the best royal icing. Cookie Camp gives you complete instructions for making and decorating 3 different royal icing sugar cookies that you could turn around and sell this weekend if you wanted to.
The Cookie Cash Challenge sets you up to start your at-home cookie business quickly and easily.
All you need is the willingness to go for it, the belief that YOU can make it happen… and a few easy-to-find baking ingredients you probably already have in your pantry.
“Lauren explains techniques and things SO clearly ~ this course is 💯 worth every penny!!!!”
Julie
“I’m new at this and looking to do it and maybe start a business. In our area finding cookies for those w allergies is hard… so going that route. Plus it was fun to do the class with our daughter (6yr old) was a lot of fun!!! Your class gave us this opportunity! Thank you!!”
Denise
“Totally worth the money!! So much fun! You’re paying for the teacher’s expertise!”
Lisa
FAQ
When does the Cookie Cash Challenge start?
We officially begin Tuesday, March 17, but don’t worry if that seems a long way away! I’ll have things for you to do before we get started so you can hit the ground running.
What if I can’t come live?
No worries! The replays will be available to registrants the whole 3 days. You can catch up easily!
How do I access the Cookie Cash Challenge?
It all takes place online and you can access it from any device you have. We also have a pop-up Facebook group specifically for this event so you can connect with other attendees and keep up to date during the challenge! You’ll also get email reminders each day, and the replay of the live session will be sent out via email as well.
Are you really giving away all those prizes?
Yes! I have been so blessed by my cookie business that I want to do everything I can to turn around and use it to bless up-and-coming Cookiers like you! We tried to think of everything, from gift cards and iPads to even ongoing programs and events!
What if I already have Cookie Camp?
If you already have Cookie Camp, that’s wonderful! Check your email and notifications for special offers just for Cookie Campers. But before you do, send this page to someone you know will LOVE cookies and see if you can do the challenge together!
Is the $67 really worth it?
$67 is less than most Cookiers charge for one custom order — and what you’ll learn inside this challenge can help you make that back quickly and repeatedly. This isn’t a one-time feel-good training; it’s foundational strategy around pricing, positioning, and structure that you’ll use over and over again. If you’re serious about turning cookies into income, this is an investment — not an expense.
I already started my cookie business. Is this still for me?
Absolutely. This challenge is perfect for women who’ve already started but feel underpriced, inconsistent, or unsure about their structure. We focus on cleaning up the foundation — marketing to friends and family, setting up correctly, and building in a way that actually works. If you feel stuck, this will help you move forward with clarity.
People tell me I should sell my cookies, but I’m not sure I’m ready. Is this for me?
Yes. You don’t have to commit to launching tomorrow to benefit from this. If the thought has crossed your mind, this challenge will give you the information and confidence so you’re prepared when you are ready. And if you want to revisit everything later, the VIP option includes full recordings so you can implement on your timeline.
Am I too old to start something like this?
Not even close. Many successful cookie businesses are started by women in their 40s, 50s, and beyond. You’re not late — you’re experienced. Your relationships, life skills, and perspective are assets, and this challenge helps you build something that fits your season instead of competing with it.
What if I’m not very “business-minded”?
You don’t need to be. This challenge breaks business down into simple, practical steps designed specifically for home bakers. No complicated jargon — just clear guidance you can actually follow and implement.
What if I don’t have everything set up legally yet?
That’s okay. You don’t need everything figured out before you join. We’ll talk about proper structure and the right order of steps so you can move forward confidently instead of guessing. Clarity comes first — then action.
What if I don’t have a lot of time?
The challenge is focused and designed to give you clear, actionable steps without overwhelm. It’s three intentional days that can change how you price, market, and sell for years to come. A small time commitment now can save you months (or years) of spinning your wheels.
You get to decide what this becomes.
Right now, it might feel like “just cookies.”
But it could become breathing room.
Confidence.
Contribution.
Income that feels meaningful because you created it.
You can keep baking when it’s convenient.
Or…you can build something that supports your home and your future.
So here’s the invitation.
Say YES to learning how to structure this the right way.
Say YES to pricing with confidence.
Say YES to presales that create calm instead of chaos.
Say YES to time spent doing something you love.
Say YES to new opportunities that could change your life… if you would just let them.
is sponsored by:
You do not have to have it all figured out.
You just need a clear next step.
And this is it.
March 17, 18 & 19
6:15 pm - 8:30 pm CT
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